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Going to Trade Shows Like it Matters – Part 2

Steve Blank

If leads from this show do not turn into orders, why are we going again next year? General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Physical booth: What worked?

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

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How to Attract Talent to Your Start-up

www.inc.com

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Recruiting and Hiring Employees > How to Attract Talent to Your Start-Up At a start-up, you need employees that are in it for the long haul and fit your unique culture. People would only get paid if the candidates got hired.

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And most startup code and features end up on the floor as customers never really wanted them. Now In Print!

Lean 257
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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Below are the five elements required to view and implement this tactic as a systematic process in your overall lead generation plan. Commit to publishing at least once a week.

PR 63
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Shifting to the Third Screen :: Small Business Marketing Blog from.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!