Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. To Order Outside of the U.S.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

JUNE 6, 2007

RSS and RIA's. Should you hire Consultants (and if so when and what to look for and expect)? I don't plan to shamelessly flog the book in repeated posts because this blog is not about PR. The book takes a stand on issues, makes choices and cuts through the fog/FUD, in an attempt to make your life a tiny bit easier.

Analytics 60

Analytics Web Affiliate Metrics 60

www.launch.co

JULY 25, 2012

LAUNCH RSS. Hire mustangs, not mules Once youve got a high-performing team that embraces performance, youre going to want to make sure the pace keeps increasing and fight against folks slowing it down. SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. Wednesday Jul 25 2012.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. To understand when the business has started to climb the sales learning curve and is in a position to hire more reps profitably, you have to think in terms of CMRR instead of bookings.

Software Review 48

Software Review North America Europe Metrics 48