Hiring Product Name Reference Revenue 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Steve Blank
MARCH 15, 2017
And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. That was it.
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reidhoffman.org
NOVEMBER 12, 2013
we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” To show potential revenue streams, we listed three products: ads, listings, and subscriptions.
Steve Blank
APRIL 9, 2009
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.
infochachkie.com
DECEMBER 5, 2011
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. infoChachkie. Intuitive URL.
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. customers, revenue, etc.). Plus, the domain name was available!
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