Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means. The reason one would accept losses is when they are investments in fueling faster growth.
Steve Blank
SEPTEMBER 7, 2009
Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation.
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This is going to be BIG.
FEBRUARY 26, 2010
Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. Tags: First Round Capital Venture Capital & Technology nextNY.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. It would take 2 years to catch up but believe me they have the capital to do so. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? Or would you go to a disruptor in stead?
YoungUpstarts
NOVEMBER 7, 2014
Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Your business could go bankrupt without you even knowing it, because you are only busy with hiring new people. His core focus is communications, PR, performance marketing and SEM.
Steve Blank
APRIL 30, 2009
Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.
www.cscyphers.com
MARCH 8, 2012
If someone were trying to hire me, hold a meet up on Hadoop. Everything written here is my own fault and not necessarily the view of anyone who hires me, employs me, sits near me or otherwise is willing to admit they know me. Adventures In Venture Capitalism. And… what else?”). I Don’t Need You Anymore.
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