Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
The same way SEO experts need to understand a bit of content marketing, HTML, etc., to be competent, optimizers need a basic understanding of statistics and propensity models. The two work best when combined—when a propensity model fuels an experimentation program and vice versa. Let’s explore each step further.
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