Remove Internet Remove Media Remove Mobile Remove Viral
article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. Look at Viddy & SocialCast. Underbelly.

SEM 379
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

article thumbnail

4 Key Assets For Any Successful Website

YoungUpstarts

Mobile Optimisation. The way we interact with the internet has changed dramatically over the past decade. Most consumers now own one of the aforementioned devices, making it possible to access internet data from anywhere in the world. A successful website targets the widest audience possible; mobile optimisation is key.

article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339
article thumbnail

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.