ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.
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Both Sides of the Table
DECEMBER 27, 2011
If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. They got a bigger office space so their employees would feel comfortable and they could improve employee retention. If you had huge customer growth but just didn’t focus on revenue that’s a different story.
Duct Tape Marketing
NOVEMBER 17, 2022
From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. Retention is really important. Or can you gimme some insight into how you're applying? It's a great time saver because we have to constantly be fresh to keep our teams engaged and keep our clients engaged for year after year.
Austin Startup
AUGUST 20, 2017
You can conduct group interviews, get your candidate “liquored up” (not a recommendation), and even have a trial period on the job to see if there’s a good match. Compensation decisions obviously affect hiring and retention. If you’ve got patent or other IP needs, you may want to engage specialists in those areas.
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Debugging tip: look at session distribution report, filter to users with lots of sessions and high repeat sessions, get clues from network, hostname, bounce, browser, geo-IP, resolution.
ConversionXL
FEBRUARY 25, 2016
The onboarding process brought more people to the core value, thus increasing revenue and improving retention. Remove distracting sections of the site that are unrelated, simplify the navigation, change images to match their demographic, etc. Where Personalization Goes Wrong. There are tons of possibilities. Understand.
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