ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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ConversionXL

APRIL 12, 2017

23 partner-based projects. Tips: Build your own device lab and keep it well-stocked. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

San Antonio 86

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infochachkie.com

SEPTEMBER 24, 2011

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).

Equity 40

Equity Silicon Valley Cofounder Technical Review 40