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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some businesses approach companies on the “dark web” to click on ads on their website. Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

PPC 121
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. It’s in Google’s self interest to provide the best search experience for the user. Web loading concerns. URL and content duplication. Wrong kind of redirect.

SEO 48
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. There isn’t much to be done for mobile apps just yet, but Google and others are working to better integrate apps with the “traditional” web, so keep an eye out for changes in this area.

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7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper). Besides asking for more information, little has changed in the way that they approach web forms.

Web 120
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. What is your "share of search" in the netbook segment compared to your biggest competitor?

Analytics 123
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Search for: Videos. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. However, i need a technical person (web developer) who can bring my vision to life. I am in the planning (and recruiting) stage for my web start-up.