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Retooling Marketing in a B2B Company

Venture Chronicles

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. Have you thought about how potential IP theft would impact your business?