Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. If your economic case is built on increasing LTV over time or on retaining recurring revenue streams please remember to layer on “re-marketing or retention” costs into your equation. What is the LTV?
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ConversionXL
FEBRUARY 3, 2022
Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Image source. These stages aren’t a strict pathway.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Both Sides of the Table
APRIL 4, 2011
How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Retention / Churn. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through affiliate deals?
ConversionXL
AUGUST 23, 2017
Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. ” Click to enlarge.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).
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