ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 20, 2019

User reviews on G2 Crowd reinforce that perception: DemandBase is on the pricier side, it also doesn’t do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses). Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Image source ).

Software Review 117

Software Review Software Marketing IP 117

infochachkie.com

SEPTEMBER 24, 2011

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. I’ve done tech marketing and PR consulting for 20+ years – many clients with multi-year and (entrepreneurial) multi-business relationships. Pyramid Power.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

ConversionXL

APRIL 12, 2017

Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86