ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JUNE 2, 2022

How do you sustain growth that precedes the highest IPO in history for a software company? Results from Snowflake’s ABM efforts post-IPO. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. Keep doing what works. For cloud-based data warehouse Snowflake , that was ABM.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105