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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

When is the right time for a startup to bring on marketing? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. Hila spent 12 years as the VP Marketing for Israeli venture capital fund Viola before embarking on an independent CMO career for startups. Hila Shitrit Nissim.

B2C 145
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The Ultimate CEO Twitter List

YoungUpstarts

Legendary tech entrepreneurs, startup celebrities, and even the creators of Twitter itself are on the service. gazelle_CEO : Gazelle CEO Israel Ganot discusses gadget trade-in, smarter consumption, and reCommerce. plibin : Find out what Evernote CEO Phil Libin has to say about startups, tech, and of course, taking notes.

Cofounder 239
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4 Startup Mistakes That Can Actually Help You Succeed In The Long Run

YoungUpstarts

Let’s discuss some common missteps that could actually catapult your startup to a higher level of success down the road. A website is the virtual lifeblood for a young startup. If your startup is guilty of making this common marketing mess up, there’s no need to fret. It does not have to be the kiss of death.

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Want to Blog for VC Cafe? We’re Hiring!

VC Cafe

Israel has the highest number of startups per capita, and the highest amount of VC investments per capita in the world ($142!). Whether you are working on startup in Israel or abroad, investing in startups as a VC or ab angel, or just a super talented student in the dorm – VC Cafe is interested!

Hiring 84
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B2B Marketing in 2014: Content + Technology

VC Cafe

A new wave of Israeli marketing technology startups, including Insightera (acquired by Marketo), Kenshoo , Tracx , Oktopost and others are helping CMOs get more bang for their digital buck. These tools, together with a disciplined SEO strategy, can complement organic search.

B2B 111
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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

BizMe2 , a new Israeli startup led by serial entrepreneur Yair Margolin, is looking to do to conferences what WordPress did to blogging. VC Cafe: You have a pretty long track record in startups. Content created by users and exhibitors for a specific event is an excellent source of SEO. Watch the space!

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

As one of our big service offerings was to be SEO, we wanted one element to be organic (the chili) and another to represent our quality (smoking – as in smoking hot when combined with the chili). I wanted to create a company name that was memorable and relevant to the value proposition of my startup.

Naming 87