Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Let use the question in general way. The post provides more detail. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Well, that is quite easy. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166

Metrics Marketing Search SEO 166