Lead Generation PR SEM Venture Capital 
Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. Venture Capital. (3). at 7:42 PM.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. What the sheet shows is that each customer is costing you $100 in just lead generation expense. For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Cracking the Code
OCTOBER 10, 2008
As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. Venture Capital. (3). Impact of the recession on SaaS Sales&Marketing pr. Explore Venture Capital.
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