Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Both Sides of the Table

NOVEMBER 1, 2009

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. I spent time with the folks (Klaus Schauser and Brian Danahoo) at AppFolio before they ever launched their products. They recorded it.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 314

PR China Lean Channel 314

crowdSPRING Blog

APRIL 5, 2013

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. “Products take off not just because of WHAT they do but HOW they make us feel.” Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MAY 10, 2013

“Working in 90-minute intervals turns out to be a prescription for maximizing productivity.” How to Set Yourself Up for a Productive Day | by Michael Hyatt – [link]. How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. Creative product packaging – [link].

Social Media 93

Social Media Small Business Design Media 93

Up and Running

OCTOBER 7, 2014

own-brand); the box may not be as pretty but the product will be the same. DIY Marketing and PR. Learn everything you can about marketing and public relations for your industry, and make sure you’re putting your best foot forward when you promote and talk about your business. “Lean is in.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link]. Creative product designs #11 | Designskilz – [link]. Kin – [link].

Social Media 105

Social Media Small Business Design Media 105

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 206

PR China Lean Channel 206

crowdSPRING Blog

NOVEMBER 10, 2010

Lean Startups aren’t Cheap Startups – [link]. Innovative Product Design #3 – [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Useful comparison of Amazon vs. Rackspace clouds & why Mixpanel is moving to EC2 – [link]. Your Worst Enemy Is Yourself – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

crowdSPRING Blog

MARCH 10, 2011

Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Bizarre to see agencies blaming clients for agencies’ failure to evolve their business models – [link]. Half Of U.S.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JANUARY 19, 2011

Lean Marketing 101: Setting Goals – [link]. Traveling lean: tips for small businesses and entrepreneurs – [link]. Lean Marketing 101: Setting Goals – [link]. Traveling lean: tips for small businesses and entrepreneurs – [link]. 70 Unique Product Packaging Design – [link].

Social Media 97

Social Media Small Business Design Media 97

Austin Startup

MARCH 20, 2017

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. It’s important to set definitive goals and objectives of your PR campaign in order to provide a specific purpose for your communication among the audience you are trying to reach. Write a press release.

PR 48

PR Campaign Media Lean 48

crowdSPRING Blog

MAY 11, 2012

Lean Marketing: Delivering Customer Service via Social Media – [link]. Six Myths of Product Development – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Crowdsourcing taps public for work, money, ideas – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MAY 3, 2012

Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Here are some of the links that I’ve liked and shared this past week! Ever see a golden retriever dance the Merengue?

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 25, 2011

Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. Another great marketing strategy is to show a potential customer how others like them have benefitted by using your product or service.

Lean 112

Lean Marketing Public Relations Small Business 112

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

crowdSPRING Blog

SEPTEMBER 14, 2012

Small Business and Startups: The True “Lean” Movement – [link]. Small Business and Startups: The True “Lean” Movement – [link]. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat” – [link]. 14 Great Product Packaging Designs - [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

FEBRUARY 15, 2013

Lean vs. Mean – Small Business and Responsibility – [link]. How should one go about pricing their software product? How CEOs Stay So Productive | Fast Company – [link]. What is someone going to stop doing when they start using your product? The Value of Taking a Productive Pause – [link].

Social Media 107

Social Media Small Business Design Media 107

crowdSPRING Blog

DECEMBER 22, 2010

5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Product Success and Innovation – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Ten small business tax planning tips for 2010!

Social Media 97

Social Media Small Business Design Media 97

crowdSPRING Blog

MARCH 16, 2011

Lean Marketing: Customer service strategies for small businesses and startups – [link]. Top 5 myths about the lean startup – [link]. Lean Marketing: Customer service strategies for small businesses and startups – [link]. Your Product Needs to be 10x Better than the Competition to Win. – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

MARCH 30, 2011

Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Good post by @micah with tips for entrepreneurs demoing a product/service to investors – [link]. image credit: EpicV27. The Best 10 Solutions For Email Marketing – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 3, 2012

Always productive and efficient, John gets things done in a way that doesn’t call attention to himself, but rather to the work product itself. Amanda Werner is a freaking Valedictorian of her college class and helps out around here with marketing and PR. Related posts: Lean Marketing tips: business card as selling tool.

Bosnia 67

Bosnia Software Engineering Cambodia San Francisco 67

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. The Product is the Byproduct – [link]. Good background about what led to this … Newsweek Will Cease Print Publication at End of Year - [link]. Want to get a job at a startup? Show them WHY.

Social Media 93

Social Media Small Business Design Media 93

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. Jesse: First and foremost, they need to commit to the idea that brand is important and recognize that product isn’t everything. In today’s world, product is necessary but not sufficient.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

SEPTEMBER 2, 2011

Lean Marketing tips: not-for-profit edition – [link]. Lean Marketing tips: not-for-profit edition – [link]. Outstanding, candid post for entrepreneurs on a failed fundraising effort – by @randfish of @seomoz [link]. The Problem with Collecting Logos at Startups – [link]. That was my idea – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

JUNE 19, 2011

If your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to write about your offering, your customers, your employees, your industry, your background, your childhood, your pets… (you get the idea). Prepare well.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

NOVEMBER 23, 2012

Deciding if a product feature is worth the effort – [link]. 7 tactics lean startups need to build great products | Gigaom – [link]. Deciding if a product feature is worth the effort – [link]. The Law on Fonts and Typefaces: Frequently Asked Questions | crowdSPRING Blog - [link]. – [link].

Social Media 107

Social Media Small Business Design Cofounder 107

crowdSPRING Blog

JUNE 8, 2011

It’s not easy being lean – [link]. Twitter Blindsided Ecosystem Leader Twitpic With Photo Product – [link]. .&# -Jeff Bezos [link]. 6 great athlete-entrepreneurs and what they accomplished – [link]. The Harder I Work, The Luckier I Get – [link]. The Billion-Dollar Startup Club: Then and Now – [link].

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

JUNE 24, 2011

Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. More funny commercials in the Random Fun section below. Website Traffic or Conversions: Which Is More Important?

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

APRIL 7, 2011

Product design at GitHub [link]. Lean Marketing: Don’t Believe Your Own Press Releases – [link]. 50 Product comparison tables in web design – [link]. How To Find Your First Customers And Grow Your Business – [link]. How To Find Your First Customers And Grow Your Business – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

NOVEMBER 30, 2012

The ABCs of MVPs: How to Get the RIGHT Product out Faster – [link]. The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. AppBot – Lessons Learned Launching A Minimum Viable Product – [link]. What Hasn’t Changed: The Internet Keeps Getting Bigger. – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

crowdSPRING Blog

MARCH 8, 2013

10 Things Sheryl Sandberg Gets Exactly Right In ‘Lean In’ | Forbes – [link]. Creative product designs #9 | Designskilz – [link]. Glaser-Harvard Business Review – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. What is 500 startups business model? Answer: [link].

Social Media 105

Social Media Small Business Design Media 105

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

crowdSPRING Blog

JANUARY 12, 2011

crowdSPRING’s latest small biz newsletter: lean marketing, social media, crowdsourcing & more – [link]. and Product Placement in Movies – [link]. Her fascinating story is in the Other section below. Crowdsourcing Examples in Business – [link]. crowdSPRING’s Small Business Spotlight of the Week: D.I.Y.

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

DECEMBER 29, 2010

Lean Marketing Strategies for Small Businesses and Startups – [link]. Can minimal design work for product packaging? Can minimal design work for product packaging? Ten small business tax planning tips for 2010! – [link]. Ten Crowdsourcing Trends for 2011 – [link]. “The Wisdom Manifesto&# – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Small Business 100

Small Business Public Relations Africa Lean 100