The Startup Magazine
JANUARY 22, 2024
In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?
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The Startup Magazine
OCTOBER 19, 2020
Marketing generally includes advertising a company or products via media and other sources. However, the procedures vary from time to time, depending upon the latest practiced marketing strategies, the audience, and the products’ specifications. First, you can send them an article about your work in the form of a PR package.
Hearpreneur
NOVEMBER 10, 2021
Here we are today, Spouse-ly is an online marketplace to shop a wide variety of handmade products and services created by military & first responder families. Simply gather a stack of old magazines and catalogs to create a mood board. We are an eCommerce platform and dedicated to providing quality home products and information.
YoungUpstarts
MARCH 30, 2018
So, when we see someone we perceive as a trusted expert mention a company, product or service we’re 10 times more likely to buy it or at least click it to learn more. If they perceive a media story as favorable, your product or service as something they need, they will go to your website to learn more. Makes advertising more effective.
YoungUpstarts
MARCH 21, 2017
When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business.
Both Sides of the Table
JANUARY 23, 2011
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.
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