Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And the product itself is invite-only so they can control volume and everybody has expectations managed. The following are some lessons I learned about early-stage startup marketing.
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Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. They could try to figure out how to do logistics, warehouse tracking, photo-processing and route management. At their scale this would be hard but doable.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
SEPTEMBER 15, 2008
Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Amazing lean startup resources Is Entrepreneurship a Management Science? Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Less is more.
searchengineland.com
MAY 30, 2012
News & Features. Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Enterprise Social Media Management Software. This can also take the form of, “In the New York times article last week about Urbanspoon…”. Search Week Newsletter.
Startup Lessons Learned
SEPTEMBER 2, 2008
Amazing lean startup resources Is Entrepreneurship a Management Science? Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
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