Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through SEM? Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

mashable.com

MAY 28, 2010

Names based on rhymes (TopShop, T-Mobile HotSpot), repetition ( Bebo , Lala ), and alliteration ( Firefox , BlackBerry ) tend to be memorable. A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. You can also use poetic devices to ensure the names stick.

Naming 94

Naming Technical Review Social Media Startup 94

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns.

Analytics 124

Analytics Metrics SEM Web 124

Seeing Both Sides

FEBRUARY 9, 2015

In the class I teach at Harvard Business School , the first module of the course is dedicated to examining startups when they are pre-product market and struggling to find product-market fit while the second module is dedicated to what the challenges of scale post product-market fit. For example, PR doesn’t scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. On Facebook, viral distribution has proved decisive. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Keep this list printed out next to your marketing plans! Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India. Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

marketingland.com

JULY 11, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Social Media |. Display Advertising |. Analytics |. All E-Solutions Spotlights |.

Email 49

Email Mobile SEO Search 49