Marketing Portfolio PR SEM 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
Both Sides of the Table
MARCH 25, 2016
Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.
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Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. How many adds came through organic SEO?
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).
This is going to be BIG.
JULY 26, 2011
This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. Secondly, agencies and big companies seem to have caused a management gap on the marketing side as well.
Cracking the Code
NOVEMBER 10, 2009
As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Portfolio. (3). sales and marketing. (10).
Cracking the Code
OCTOBER 10, 2008
Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.
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