Marketing PR SEM Valuation 
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.
Startup Lessons Learned
SEPTEMBER 22, 2008
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).
Cracking the Code
NOVEMBER 10, 2009
As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
crowdSPRING Blog
MARCH 13, 2014
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. Does A Billion-Dollar Valuation Buy Employee Happiness?
Transformify
AUGUST 27, 2017
Your team is directly correlated with the valuation of your startup. The enthusiasm to have their product launched to the market as soon as possible normally results in filling in the roles fast. The compromise results in failed market entry strategies, lost clients, high burn rate, etc. Team comes first. The downside?
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