Both Sides of the Table
MARCH 21, 2010
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?
Both Sides of the Table
APRIL 19, 2011
Given the bank more “warrant coverage.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options.
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Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Both Sides of the Table
JUNE 30, 2016
It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will build out features or expend to platforms — often before you have enough market feedback to warrant it.
Up and Running
NOVEMBER 20, 2014
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.
Feld Thoughts
JULY 12, 2018
This analyst didn’t feel like the study warranted a deep look and used vendor demos instead. All decisions and scoring were left to vendor claims (also known as “marketing”) while operational aspects of the customer, and how the various products addressed them, were ignored.
Up and Running
OCTOBER 7, 2014
For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. DIY Marketing and PR. Check in with your team, make sure they’re happy and their needs are met. Microcontract.
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