SoCal CTO

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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Marketing 2.0

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What Startup Advisors Do I Need?

SoCal CTO

This might be technology, marketing, sales, operations, international expansion, etc. Through this he defined aspects like “deep dives into our marketing strategy” and “product feedback and product strategy.” Maybe it’s knowledge of the players and dynamics of the mobile ad ecosystem.

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Top 29 Startup Posts May 2010

SoCal CTO

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. Tech support is sales. If you can just be friendly enough and get your users to party with you, the rest is really easy.

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Customer Validation - 33 Great Articles

SoCal CTO

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I saw a great post from Tristan Kromer Pivoting on Investor Feedback a.k.a Beware of Mentors. It was a top post on StartupRoar on Tuesday. Either: "That’s interesting.

Customer 227
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Digital Revenue Expert – Vince Thompson

SoCal CTO

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. You’ve got a REALLY diverse background. What’s the short version? Example here: [link].

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Granularity and Consistency of Startup Metrics

SoCal CTO

Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. Give me granularity. We all are signing up for the same thing.

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Los Angeles CTO / VP Engineering Job Searches

SoCal CTO

What you should be gathering from this is that looking for a job is more of a sales process than anything else and there are no easy answers. That said, if you already have a relationship with a VC, letting them know you are on the market is a good idea. You need to start by figuring out who your suspects are.