Steve Blank

MARCH 17, 2020

All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If so, whatever revenue forecast and sales cycle estimates you had are no longer valid. What are the new financial metrics? This math works in a normal market…. The World Turned Upside Down.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131