Media PR Venture Capital Vertical 
David Teten
JANUARY 9, 2018
Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.
David Teten
JANUARY 9, 2018
Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.
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David Teten
SEPTEMBER 23, 2017
Private equity and venture capital investors are copying our sisters in the hedge fund and mutual fund world: we’re trying to automate more of our job. The most visible evidence of the trend towards automation is an increasing number of engineers working at venture capital and private equity funds. 6) Negotiate deal.
Hunter Walker
MAY 20, 2018
Brian Morrissey: Digiday is a media brand focused on the changing nature of the media and marketing businesses as they collide with digital technology. We’ve since expanded under Digiday Media to have other brands. HW: Your Digiday podcast is one of my favorite in the media industry. That’s a red flag.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results.
Cracking the Code
NOVEMBER 13, 2008
Rethink vertical segmentation: Healthcare? Review your marketing media allocation: offline media prices will go down and could generate attractive ROI, tradeshows might have less impact due to travel restrictions… G&A Manage your DSOs tightly – they will go up! Venture Capital. (3). internet. (6).
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