Board Effect
FEBRUARY 16, 2022
A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. What’s the Worst That Could Happen?
Both Sides of the Table
APRIL 19, 2011
Given the bank more “warrant coverage.&#. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. The answer? Something so simple.
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Both Sides of the Table
JUNE 30, 2016
It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will build out features or expend to platforms — often before you have enough market feedback to warrant it.
Up and Running
NOVEMBER 20, 2014
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.
Both Sides of the Table
JANUARY 12, 2014
Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. So What is This Underbelly of Which You Speak? It’s just like my book example.
Up and Running
OCTOBER 7, 2014
For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. DIY Marketing and PR. I would say the most crucial thing in getting media coverage is a subtle yet persistent approach.”
Both Sides of the Table
JANUARY 21, 2010
They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Like anything in life, if you want a fair deal on the deferred fee and warrant percentage you need to talk to a few lawyers to make it competitive. I worked with Sam Angus at Fenwick & West. Good people and evil people.
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