A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Small: Buffer is a 5-year old company with profits and growth, in the overcrowded space of “Social Media Tools,” with a product that’s not particularly special or unique (sorry guys, love you but it’s true!),
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. But often this churns up one or two very-part-time tasks which really ought to be done but aren't.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 15, 2013
” I vividly recall the moment when I connected on this level with Austin Gunter — our social media keymaster (are you the gatekeeper?), I suppose I could “justify” the cost of living salary increase using these incidents as “business cases,” but why should I rationalize?
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2011
Once I find someone, however, then money helps a lot, because I could satisfy any salary requirement, handle relocation, provide a signing bonus, lease a car, or whatever else is necessary to make money “not the issue.&#. One big exception is anything that requires authority , like blogging and other social media stuff.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
Jason: Because you said premium digital media, so I didn’t get selling music out of that. Like with more people who are not taking salary, you can literally do twice as much. Dan: Because you’re not giving it away for free. You want people to pay for it. Jason: Premium means for money. Dan: For money. Dan: Music, videos.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
A suitable replacement is too rare; it takes too long to find someone, convince them to join for almost no salary, and get them up-to-speed and productive. They attacked that problem, and today (Nov 2017) they’re well on their way, as recognized by the media at large. copy you) or just fail, that’s the end of the company.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
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