Remove Metrics Remove Mobile Remove PPC Remove Sales Cycle
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

If you want examples of good PPC ad copy (with explanations), check out this article. Mobile URL. This should be the same as your final URL unless you have a different URL for mobile users. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. This is how your ad appears to search users.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? via Quora).

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. You can draw two conclusions from this… Without exception, mobile email use is on the rise. B) 1 in 5 emails will be opened on mobile. C) 5 key CRM questions.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

And YouTube mobile ads are 84% more likely to hold attention than TV ads. There are even PPC strategies for account-based marketing.). Remarketing is a way to connect with people who have already interacted with your website, mobile app, or YouTube videos. Monitor the right performance metrics. Remarketing audiences.

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