Steve Blank
MARCH 15, 2017
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for PR.
Cracking the Code
JULY 6, 2007
SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. Cracking The Code. Friday, July 06, 2007.
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Steve Blank
APRIL 2, 2009
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR.
Up and Running
NOVEMBER 5, 2014
Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. The 6 Most Important Web Metrics to Track for Your Business Website.
Cracking the Code
NOVEMBER 10, 2009
You can download the full white paper at www.bvp.com/cloud or click here. SaaS companies use different metrics to calculate renewals. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Cloudonomics requires that you plan your fuel stops very carefully (more.)
Cracking the Code
OCTOBER 10, 2008
If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.
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