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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). You are working very hard by this stage on Facebook, YouTube etc, stay away from awful metrics like Views, Likes, etc. Entertain Me 2.

Analytics 165
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Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

But back now to reality, and I some small measure of redemption, because it’s time for the set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account )! 16 Startup Metrics – buff.ly/1Nwxfp5. Things the Smartest People Never Do crowdspring.co/1WdhUMQ.

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How to Use Social Media To Drive Sales

ConversionXL

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then? Both found direct conversions to be under 5%. And that’s not good. Engagement.

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

In addition, Groupon has a favorable cash cycle as they collect cash up front from consumers but don’t have to pay merchants for awhile (in US typically 60 days, int’l usually upon consumer redemption).

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

A quick "hidden page", a small chq to Mongoose Metrics , add campaigns tags, and now every time someone calls that number it pings your site, the phone call data shows up in your web analytics tool. Regardless of the redemption rates of coupons, many businesses find them to be very effective at tracking conversions offline.

Analytics 116
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Choose the right metrics.

Retention 101