Metrics Retention SEM Technical Review 
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. How many through SEM? In our next meeting I asked them how often it crashed.
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ConversionXL
FEBRUARY 3, 2022
Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. During product development, test activities like: R&D. Acquisitions. Partnerships.
Austin Startup
MARCH 26, 2019
I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? What about appealing to a certain lifestyle category?
ConversionXL
AUGUST 23, 2017
” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. While some weren’t able to share the entire process due to privacy issues, they did share a specific section in the process… 1.
ConversionXL
FEBRUARY 3, 2022
The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
Seeing Both Sides
FEBRUARY 25, 2016
(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth.
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