Remove Metrics Remove Revenue Remove SEM Remove Silicon Valley
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120
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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Our revenues have increased every quarter for the past two years. Check out the highly entertaining front page video.)

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.