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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Browse by visual style, portfolio, budget, and geographic location.

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10 tips for naming your company, product, or service

www.thenameinspector.com

Naming and Verbal Branding Services. Pay the balance on your naming package. 10 tips for naming your company, product, or service. Hosting that Biznik workshop on naming has inspired The Name Inspector to post some tips about the actual naming process. Fortunately, there’s no magic to naming.

Naming 44
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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 266
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How To Get Past Buzzwords And Make Better Hires

Transformify

A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. One widely cited study found that candidates with white-sounding names but otherwise identical résumés were 50% more likely to be called in for an interview.

Hiring 40
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Google Trends is valuable because it helps expand our keyword portfolio (top searches) and the keywords under which we should be lighting a fire (rising searches). Webmaster tools focuses us on clicks and the Keyword Planner helps us with keywords to target by landing pages. Here's an example.

Search 154
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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 235
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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 136