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The Next Web
DECEMBER 4, 2013
Along with building a product and a company, you need to build social momentum and buzz. Research your solution, sector, industry and competition. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers.
ConversionXL
MARCH 31, 2021
Cold email and referrals have often been quite effective. Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Collect data sources for quantitative insights.
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Up and Running
SEPTEMBER 11, 2014
Sometimes your business needs money fast. And, if you’re a small business, it’s unlikely you can afford to pay someone to do all the legal research and nit-picky stuff that the big boys can. But, before they were big names, they were simply a team that needed additional money urgently to pay their website development firm.
Austin Startup
FEBRUARY 1, 2018
(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.
Occam's Razor
SEPTEMBER 24, 2012
Client posted a video of a soon to be released product on their Facebook brand page. The new product became the number one selling product in the company's history in that country. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel).
Duct Tape Marketing
FEBRUARY 22, 2017
Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? What if you could replicate that dynamic on a much larger digital scale? Moreover, the inbox is where your prospects go to get things done, including research and purchases.
ConversionXL
JUNE 25, 2021
An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.
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