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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

For example, stats show that over half of Facebook users worldwide are male. For example, a S.M.A.R.T. When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. Strong goals.

Marketing 134
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How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size

abovethecrowd.com

On June 18, Aswath Damodaran , a finance professor at NYU’s Stern School of Business, published an article on FiveThirtyEight titled “ Uber Isn’t Worth $17 Billion. This post was a shortened version of a more detailed post he had written for his own blog titled “ A Disruptive Cab Ride to Riches: The Uber Payoff.”

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How to Get Your Coworkers to Care About User Research

Startup Lessons Learned

Good news: If you build products or services, then we have empathy for you. But I think the right answer--assuming that first answer is not an option or that you just enjoy tilting at windmills--is to find a way to treat the other people at your company as themselves being users of your research.

Lean 167
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How to Decide

Reid Hoffman

And by the way, “better” doesn’t just mean “more accurate.” Making decisions is one of the core competencies of entrepreneurship. When you’re in the thick of things, you may be making multiple decisions per hour. And even when they don’t seem like big decisions, the impact of each decision – however small – compounds rapidly.

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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The problem is that reality is much more complex and, well, messy. Can I just get insurance directly from the insurance companies? Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? You have to learn to optimize for the modern funnel, which is similar to a tornado.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: Think Your Start-up Is Venture Worthy?