Occam's Razor

OCTOBER 31, 2011

The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Is that bad?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Share of Search. One great way to do this is to measure Share of Search. A fairly low bar.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Search marketing. People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Search marketing. People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Competition (who comes up first consistently, ppc and organic). Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Most web analysts are not responsible for SEO Analytics , and it is such a shame. Web Analytics ~ Google Analytics ~ Piwik.

Analytics 135

Analytics Web Non-Compete Campaign 135

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Non of this academic stuff. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. Entrepreneurs always struggle with competing priorities and manage expenses very closely. Maple Butter. Hope that helps.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? 53% of designers get feedback from non-designers. Image Credit. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60