VC Cafe

FEBRUARY 7, 2011

For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Just look at the history of computer hardware retail, for example, in considering the potential for other eCommerce sectors.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Cost 255

Cost Burn Rate SEM Startup 255

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Gust

JUNE 10, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125