The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. At its core, public relations is about storytelling. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message.

PR 115

PR Public Relations Reputation B2C 115

Both Sides of the Table

AUGUST 14, 2011

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#

PR 329

PR Management Startup Vietnam 329

Rembrandt Communications

JANUARY 3, 2022

But, what about public relations and your 2022 PR Plan? Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. Plus, you can use these clippings in your marketing, hiring and sales efforts. Do you have a new partner or affiliate? • Your PR Plan is waiting to boost your success in 2022.

PR 130

PR Public Relations Affiliate Advertising 130

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 162

PR Small Business Sales Public Relations 162

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Sales skyrocketed.

PR 111

PR Public Relations Entrepreneur Reputation 111

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

APRIL 2, 2014

How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […].

PR 154

PR Sales Public Relations Marketing 154

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 100

PR Small Business Sales Campaign 100

YoungUpstarts

MARCH 30, 2018

For most of my 20+ year-career, I have worked with small businesses, startups, entrepreneurs and inventors, and I have seen the power public relations can have on these businesses. There is no doubt that public relations (generating positive media stories) can be impactful to your startup, and here’s why: 1. Drive sales.

PR 180

PR Public Relations Widget Startup 180

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180

PR SEO Marketing Social Media 180

Rembrandt Communications

JANUARY 31, 2011

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It?

Public Relations 100

Public Relations Small Business PR Partner 100

Rembrandt Communications

FEBRUARY 11, 2019

How are sales going? You may be ready to boost sales and experience success like never before. There are many things you can do to skyrocket sales right now. 7 Tips to Catapult Sales Right Now (whether you have a budget or not!). 7 Tips to Catapult Sales Right Now (whether you have a budget or not!). (As

Sales 100

Sales PR Audience Public Relations 100

crowdSPRING Blog

JUNE 6, 2014

How Greylock Partners Finds the Next Facebook – crowdspring.co/Ud9VE5. Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW.

Social Media 94

Social Media Small Business Design Software Review 94

Rembrandt Communications

FEBRUARY 11, 2019

How are sales going? You may be ready to boost sales and experience success like never before. There are many things you can do to skyrocket sales right now. 7 Tips to Catapult Sales Right Now (whether you have a budget or not!). 7 Tips to Catapult Sales Right Now (whether you have a budget or not!). (As

Sales 100

Sales Public Relations Audience Advertising 100

The Startup Magazine

MARCH 14, 2021

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. Focus on establishing brand voice and thought leadership is priceless rather than sales. Leverage Paid Ads Strategically. Build Relationships With Media.

Social Media 151

Social Media Marketing Public Relations Startup 151

Rembrandt Communications

FEBRUARY 1, 2023

But is it sending the right message to your customers, partners, advertisers, sponsors, and more? Your busy and you don’t have the time or money to do public relations. And if they do not represent your company accordingly, you make a bad impression. Sure, your release appears all over the web and on the search engines.

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Steve Blank

JUNE 3, 2013

But we were meeting to talk about sales and marketing. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Why doesn’t this sound like the right thing to do for channel sales?” Hiring PR Agencies. They learned a ton.

PR 319

PR China Lean Channel 319

Hearpreneur

JANUARY 21, 2017

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Steve Blank

JUNE 3, 2013

But we were meeting to talk about sales and marketing. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Why doesn’t this sound like the right thing to do for channel sales?” Hiring PR Agencies. They learned a ton.

PR 211

PR China Lean Channel 211

Duct Tape Marketing

MAY 6, 2016

In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Target not only spent $240 million to replace customers’ cards, but sales and the company’s stock price took a major hit from the resulting public fallout. Colleges, too, have been victims of cyber attacks.

Small Business 34

Small Business SBA Small Business Administration Security 34

YoungUpstarts

FEBRUARY 8, 2016

by John Vrionis, partner at Lightspeed Venture Partners. As part of the Lightspeed Venture Partner Summer Fellowship program, I ask guest speakers to come in each week and talk to the Fellows about key topics related to building a successful startup. Be willing to help partners accelerate testing new markets.

Customer 100

Customer Entrepreneur PR Belgium 100

Hearpreneur

JANUARY 7, 2017

I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. At the time, I was a doing sales and marketing for a media company.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Women Entrepreneurs Can

AUGUST 20, 2019

They will include things such as consumers, partners, investors, employees, and industry analysists. You can do this in several different ways, and now is the time to start drumming up a good customer following and generate the all-important sales. Think new product releases, upcoming sales or discount vouchers.

Small Business 40

Small Business PR Social Media Audience 40

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder PR 40

Steve Blank

APRIL 5, 2017

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. How do I sort out what to do?”. What’s the call to action?

Marketing 316

Marketing Audience Technical Review PR 316

Hearpreneur

APRIL 16, 2016

We decided to donate a portion of all sales to Staten Island Hope Animal Rescue, a local volunteer-run rescue group who saves animals, offers medical care, and finds foster and adoptive families. I’d spent about 10 years working in PR and a short time after starting a new job with another agency it just wasn’t working out.

Italy 48

Italy Entrepreneur San Francisco PR 48

crowdSPRING Blog

SEPTEMBER 11, 2015

Sales success is mostly random – buff.ly/1JRz3VO. The Power of Partnering Up … Instead of Down crowdspring.co/1ECxIDo. How much do startup founders pay themselves—and other questions you were too afraid to ask crowdspring.co/1LMkRhy. Why It’s Safe for Founders to Be Nice crowdspring.co/1ECx3Sm. Stop fooling yourself.

Small Business 48

Small Business Design Syria Social Media 48

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

Up and Running

APRIL 5, 2016

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. We utilize as many organic opportunities as possible, maximizing our public relations efforts by sending out and publishing press releases and media advisories, as well as reaching out to our local network of media,” says Erin.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Up and Running

NOVEMBER 28, 2014

billion in retail sales and even more the year before. All snark aside, Air BnB is a great company that really is helping relations around the world in its own way. Have you heard about these Uber awkward PR blunders? Uber’s current public image reads as list of public relations “don’ts” 6.

Saudi Arabia 88

Saudi Arabia Africa San Francisco Cleveland 88

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Hearpreneur

AUGUST 2, 2020

At every one of them I was the person who wrote the proposals, did the technical interviewed on candidates, went on sales calls with the Account Managers to make them look good and got put on troubled projects to help right the ship. I was determined to be the best business partner he’s ever had. Photo Credit: David Moise.

Entrepreneur 144

Entrepreneur Technical Review South Korea United States 144

Hearpreneur

MARCH 13, 2020

I started Pressed PR to serve a niche that I was a part of myself – independent musicians. Thanks to Dawn Jones, Pressed PR ! #9- With KOYA, you can easily treat your co-worker to a class at their favorite yoga studio in New York or surprise your partner with a personal message at the park where you first met.

Entrepreneur 132

Entrepreneur LLC Technical Review Finder 132

Hearpreneur

OCTOBER 9, 2016

My grandfather was a successful business owner and mentored me at an early age as we partnered in a vegetable garden/retail business during the summer months. My former colleague, AlfonZo Rachel reached out, and hired me to be his PR representative. This led me to starting my own Public Relations Firm!

Sierra Leone 48

Sierra Leone Entrepreneur Guinea Public Relations 48

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Define your customers, partners and other relevant people to your organization (e.g. What should you blog about?

Analytics 286

Analytics Audience Hosting Email 286

Steve Blank

JULY 13, 2009

The positive effect of the tidal wave of press was as a door opener for us to raise money from corporate partners. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here. Which at this stage of the company was marketing and financing.

Silicon Valley 122

Silicon Valley Product RSS California 122

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps).

Metrics 49

Metrics Social Media Small Business RSS 49