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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Services like Shopify and BigCommerce have given many people the impression that eCommerce is an easy industry to succeed in. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 129
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8 Tips for Increasing Your Ecommerce Store Conversion Rates

The Startup Magazine

No matter how good your marketing strategy is, if you can’t convert visitors into paying customers then your online store will simply burn through vital advertising spend, without ever producing the result you desire. According to Invesp and based on recent studies, the average ecommerce conversion rate is around 4.31%. Lower Your Prices.

eCommerce 100
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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

Here’s why: Your Instagram account could get banned: Instagram looks down on fake accounts, bots, and any account that relies on them. SaaS company BigCommerce does this well. And in turn, engage with their platform on highly competitive ecommerce shopping days. Use your customer journey map to inform your strategy.

Metrics 152
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How to Improve Mobile UX with Digital Wallets

ConversionXL

And while smartphones represented 46% of global ecommerce traffic in Q2 2016, Criteo data shows that only 27% of that traffic converted, which indicates there’s a major mobile optimization problem. There are many, many reasons customers aren’t following through and converting when it comes to retail purchases on mobile devices.

Mobile 88
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Analytics platforms track a wide range of metrics by default. In Google Analytics or other analytic platforms, channels are the sources featured on the overall traffic dashboard. Traffic from social media platforms. Look at which platforms drive the most traffic to understand your core communities.

Metrics 105
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3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork

Duct Tape Marketing

Which is why you’re here. If you build an audience on Facebook, Youtube, LinkedIn , or Medium, your success is at the mercy of the platform you’re using. That’s exactly why you need a website that communicates expertise, confidence, simplicity, and above all, trustworthiness. So how do you start mining for gold? Conclusion.

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How to Optimize Videos for Conversions

ConversionXL

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. ” (via Bigcommerce). According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users.

Video 48