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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. With PPC, impressions cost nothing.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. With PPC, impressions cost nothing.

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Trada – from the beginning

VC Adventure

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns.

Analytics 116
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Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. If I choose Medium and High ("bring it on!" " :)) I get a list of 35,486.

Search 103