Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through SEM? Measuring viral adoption is obviously important. SEO is seldom “free.”. You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Portfolio. (3). Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). internet. (6).

Software Review 48

Software Review North America Europe Metrics 48