ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? It maps emotions based on three categories: Stimulant.

Design 48

Design Distribution Framework Naming 48

ConversionXL

JUNE 6, 2017

How many articles have you read that advised you to appeal to the emotional, irrational, subconscious part of the brain? This approach leads to a sub-optimal user experience and poor conversion rates because it ignores how the human brain actually works. So, how do we effectively target the subconscious brain?

Sales 86

Sales Marketing Cuba Intellectual Property 86

ConversionXL

NOVEMBER 7, 2022

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role. Table of contents What is data storytelling?

Audience 109

Audience Campaign North America Demand 109

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. The best designers never stop at the first inference. Getting ready for #CXLLive !

San Antonio 86

San Antonio Metrics B2B Analytics 86