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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113
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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As an example, Bidsketch is a product launched by a Micropreneur Academy member. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo?

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Your promoted products. How much are consumers willing to pay for your products? Do your visitors view your products as higher quality? What products would kids love?

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

You’ve figured out the products you want to sell. By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. Product images. You’ve got an FBA business. Description.

PPC 60
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip.

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