PR Reference Social Network Viral 
YoungUpstarts
OCTOBER 13, 2013
The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms).
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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SVPG
JANUARY 12, 2011
Although their engineered virality was brilliant, it misses that people refer clients, parents and friends to Dropbox regardless of whether or not they benefit from it. 3) Too often, the product solution to marketing is adding a ‘share’ button, social media integration, or enabling referrals. Be realistic.
mashable.com
MAY 9, 2011
a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Ask situational questions that reveal their true colors and do extensive background checks and reference checks. ); // Welcome to Mashable! Adam Witty , Advantage Media Group.
The Next Web
JANUARY 26, 2014
If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks.
mashable.com
MAY 28, 2010
Then hit the reference materials; scan lists of synonyms and etymologies for more options. 3) Check the social network username site www.knowem.com to see who else is using something similar. Friends are useful, too — find the best Scrabble player in your circle and get her involved. And Good luck!
Occam's Razor
SEPTEMBER 24, 2012
The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Revenue per Facebook-referred visitor (staying with last click attribution for now). Except for Engaged Users and Virality all other metrics suffer from the fatal flaw of not answering the "so what" question.
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