Occam's Razor

SEPTEMBER 24, 2012

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Revenue per Facebook-referred visitor (staying with last click attribution for now). Except for Engaged Users and Virality all other metrics suffer from the fatal flaw of not answering the "so what" question.

Metrics 165

Metrics Advertising Marketing Social Media 165

Hearpreneur

DECEMBER 29, 2017

PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- Later I rebranded my startup blog to Vyteo and announced we were a video marketing provider- Vyteo’s Viral Videos. 9- Considering alphabets and K sound. Photo Credit: Lisa Pinnell. Has a nice ring, right? We’ve had nothing but satisfied customers since.

Naming 105

Naming Entrepreneur Social Media PR 105

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. but don’t watch this with your kids! ).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Ask situational questions that reveal their true colors and do extensive background checks and reference checks. ); // Welcome to Mashable! Adam Witty , Advantage Media Group.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. If you successfully referred a friend you would get $10 and your friend would get $10.

Thailand 167

Thailand Social Network PPC Singapore 167

crowdSPRING Blog

AUGUST 20, 2017

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. Don’t try too hard to “go viral” and above all, obey the law. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. Don’t try too hard to “go viral” and above all, obey the law. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48

mashable.com

MAY 28, 2010

Then hit the reference materials; scan lists of synonyms and etymologies for more options. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Try to think of all different types of names. Some of the things you mention I have done.

Naming 94

Naming Technical Review Social Media Startup 94

Cracking the Code

FEBRUARY 25, 2008

The Index reference point starts on January 1st 2008 at 19,187.81 Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. It includes NetSuite, SuccessFactors, Vocus, SalesForce, Taleo, DemandTec, LivePerson, Constant Contact, Concur, Ultimate Software, Salary.com, Omniture and Kenexa.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

crowdSPRING Blog

SEPTEMBER 30, 2012

Yet it remains, that the old media outlets are still the most trusted, highly trafficked, and consistently referred-to sources for information for individuals and businesses. In PR placements, ‘place’ matters. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! Keep these simple and clear and keep the list in front of you so you can refer to it and keep the interview focused. 5 great viral marketing campaigns (and what small businesses can learn from them!). Prepare well. Stay focused.

Lean 96

Lean Marketing Public Relations PR 96

Duct Tape Marketing

MARCH 25, 2015

But, getting noticed is absolutely the first step to getting tried and ultimately getting referred. Some people might take this as a call to creating that great viral cat video, but more than anything it’s a call to do something that’s intentionally attention worthy.

Viral 28

Viral Differentiation Reputation Campaign 28

Cracking the Code

JANUARY 22, 2009

By sales board plan, are you referring to Gary's actual business planning forecasts? Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Good afternoon, had a rather elementary question. So in effect, his business plan showed 30% less than the sales quota? Thank you!!

Software Review 91

Software Review Clawback Sales Salary 91

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” PR Marketing Strategies. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. there was no frame of reference for the value. My key take away – frame of reference in pricing is important. How has the viral coefficient been for you?

Viral 303

Viral Investment Bankers Video Business Model 303

crowdSPRING Blog

JUNE 3, 2010

How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. Anatomy of a Typeface: quick and nice reference – [link]. RT @armano: Fake BP Public Relations Twitter Account a Viral Hit [INTERVIEW] – [link]. Illinois leg. Illinois leg.

Social Media 85

Social Media Small Business Design Media 85

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Referral Candy – Easiest way to add refer-a-friend to your store. The PR Masterclass : How to develop a public relations strategy that works! Further Reading. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. For example – creating content that makes it easier for your strategic partners to introduce and refer you is a great way to use content marketing to further leverage your referral success.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. Check it out at semrush.com/partner/ducttapemarketing. It’s 350 bucks.

Portland 58

Portland Audio Technical Review Video 58

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales. What will happen next?

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Have you researched a PR / launch strategy? The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Cracking the Code

FEBRUARY 4, 2008

We also took advantage of this event to unveil the long awaited "10 Bessemer laws of SaaS" - these laws are based on what we have observed at Bessemer by investing in 25+ SaaS companies in the past years and we hope it will be an interesting reference for SaaS executives getting ready for 2008: 1. Popular Media: the key to viral marketing.

Software Review 48

Software Review South Korea IPO Portfolio 48

blog.expensify.com

APRIL 24, 2012

Had I known it was going to take the internet by storm I probably would have been a bit more careful with my word choice (especially referring to.NET as a language, doh!). The title is CEO Friday and you referred to David as a recruiter? Saturday edit : Wow, this post has hit quite a nerve. March 26, 2011 at 4:47 am. Haters gonna hate.

Java 107

Java PHP Software Review Coder 107

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru.

Media 210

Media Los Angeles Russia Viral 210

Startup Lessons Learned

JUNE 29, 2020

In the time since our conversation, data and science have shown again and again that wearing masks is an incredibly effective, low-cost and simple way to prevent viral spread. And he hooked me up with some volunteer PR people. It's some of the top PR people in the world. Eric Ries : Well that. And that was great, publishing a.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113