Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer. Best of all?

PR 139

PR Hiring Social Media Media 139

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 25, 2012

That I’ve had a few “exits” and instead of hunkering down and writing code for 6 months I opted to talk to a few of my buddies at the yacht club and purchase a primed and growing social network for somewhere in the mid-seven figures. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

blog.expensify.com

APRIL 24, 2012

They write everything from assembly to jQuery, on PCs to mobile phones, doing hard core computer graphics to high level social networking. I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms.

Java 107

Java PHP Software Review Coder 107