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Product Development

Programming

SEM

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing Framework Metrics Channel

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco CPA SEM CTO Hire

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Trending Sources

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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

FEBRUARY 14, 2018

I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. Thanks to Feuza Reis, Next Level SEM ! #8- 11- Children music program. I got so good at it that I created a program to teach others how to do it as well.

Entrepreneur Technical Review SEO New York City

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. I also owe a great debt to Kent Beck, whose Extreme Programming Explained: Embrace Change was my first introduction to this kind of thinking. (So Learning is better than optimization (the local ma. Amazon PostRank

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Agile Lean

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Giving rise to three verbs: Implement (programming!) for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05, for Harvard Business Revie.

Demand

Demand San Francisco Lean Continuous Deployment

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

Audience San Francisco Continuous Deployment Lean

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

Own the development methodology - in a traditional product development setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: product development 15comments: mukund said.

CTO

CTO Fractional CTO CTO Hire Technical Review

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Customer Lean Continuous Deployment

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Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management Analytics Technical Review Framework

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Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management Analytics Technical Review Framework

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Developer Continuous Deployment DC

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM

SEM San Francisco Lean Continuous Deployment

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment DC Lean

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Thoughts on scientific product development Lo, my 5 subscribers, who are you? More of the same. for Harvard Business Revie.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. Learning is better than optimization (the local ma. Amazon PostRank

San Francisco Lean Technical Review Continuous Deployment

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Continuous Deployment Lean DC

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Technology Continuous Deployment Lean

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. Now that is fun.

Product Development

Product Development Developer San Francisco Product

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM. Amazon PostRank

San Francisco Lean Retention SEM

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How to Build Robust User Personas in Under a Month

ConversionXL

SEPTEMBER 5, 2019

I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so.

Software Review

Software Review Design Agile Analytics

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Labels: product development 4comments: Doug said. Thank you Eric.

San Francisco Continuous Deployment Lean DC

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? for Harvard Business Revie.

Distribution San Francisco Lean Continuous Deployment

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How to Build Robust User Personas in Under a Month

ConversionXL

MARCH 7, 2017

I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so.

Software Review

Software Review Design Agile Analytics

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Iterate as fast and for as long as you can. Dont scale. Dont marketing launch.

San Francisco PR Lean Early Stage

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

Lean

Lean San Francisco Continuous Deployment Startup

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco Lean Continuous Deployment DC

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

San Francisco SCRUM Lean Continuous Deployment