Product Product Development Sales Cycle Viral 
Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.
Startup Lessons Learned
APRIL 14, 2009
This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?
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ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. If your product was developed to solve a real-world problem, your ideal customers already exist. Employees want to know how your product will improve their day-to-day.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.
ConversionXL
APRIL 3, 2018
Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.
Hippoland
FEBRUARY 12, 2018
Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. I know nothing about viral marketing.
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