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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These acts can often be start of a viral growth curve in the enterprise.

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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Introduce new products and enhancements every month. Growth requires market innovation as well as product. Both are strategies for business failure.

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[Review] The Lean Startup

YoungUpstarts

Creators of new products in environments of extreme uncertainty, startups face enormous risks. Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. In the US, about 50% of small businesses fail in the first five years.

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10 Startup Mistakes You Can't Afford To Make Again

Startup Professionals Musings

Entrepreneurs who under-estimate cash requirements or focus on product development while someone else pays the bills are doomed to fail over and over again. Being too aloof or busy to lead and communicate goals and status to the team is a sure way to reduce motivation, morale and productivity and set the wrong culture.